The Economist describes: Climbing dough in the pizza business

THE fast food company has seen better times. In 2014 McDonald’s yearly worldwide sales dropped for the very first time in 12 years. Affordable fast food appears to be losing more health conscious’ allure as consumers become it. However there’s a striking exception to this downward tendency. People have a growing desire for pizza, from independent pizzerias and pizza chains, although they might be buying fewer takeaway hamburgers. One of them, Domino’s Pizza, found its worldwide sales jump by 14% in the final quarter of 2014, compared with a year before.&nbsp;Sales outside America grew for the 84th straight quarter. What accounts for the growing popularity of pizza? Pizza has for a long time been a favoured type of cheap fast food in Italy, where folks began placing tomato on flatbread in the 18th century. In the early 20th century, Italian immigrants popularised pizza in the United States. Demand boomed following the 2nd world war, thanks to returning American soldiers, who’d got a taste for pizza in Italy.Now, pizza&nbsp;is profiting from the tendency towards healthful cooking. Folks suppose that& amp;nbsp;with fresh toppings frequently including vegetables,& amp;nbsp;pizza, must be fitter than a hamburger. Actually, a moderate-sized vegetarian pizza can have as many calories as a Big Mac. Pizza has also gained as consumers reined in their own spending following the monetary disaster; …<div group="og_rss_groups"></div>