The company case: Beauty as well as the animals

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The company case


Think global, act artisan

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YOU MIGHT EXPECT LVMH on the Avenue Montaigne in Paris’ headquarters to showcase its complete array of brands, from Sephora (make-up) to Moet & Chandon (champagne). They do get some play in a little museum housed in the foyer. But upward on the ninth floor, where Mr Arnault’s high-end empire is presided over by he, there’s homage to only one, Louis Vuitton. Two paintings of the LV monogram by Takashi Murakami hang opposite the reception desk, along with nearby sits.
The decor lets you know something about Mr Arnault’s group. Louis Vuitton is the largest brand by far and almost half its gain of the firm. A Louis Vuitton shop window is the first close encounter with luxury for a lot of individuals, as well as new marketplaces are regularly pioneered by the brand. Its first store in China opened in 1992. It’s …